Remember Michael Keaton’s movie about a family who was forced to split himself into clones to fulfill all his obligations? Well, Apple ripped off that movie’s main idea for their new Get a Mac ad. In other words, Apple cloned “Multiplicity,” a movie about cloning.

The new Apple TV spot itself is a little baffling. Time Machine copies your hard drive every hour, but everyone who uses Leopard knows you’ll need an external backup for Time Machine.