
Trademork reports that Apple filed a trademark on the Apple name with regards to gaming. The trademark application applies to “toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games.”
So, is Apple interested in gaming. Does Apple have a gaming department that we don’t know about. My MacBook comes with “Chess” and it’s a pretty boring game. The computer always wins, in case you want to know.
Can Apple be a game changer in the portable gaming industry in the same way that it was in the cell phone industry?
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